We'll discuss best practices to engage your past customers.
Why is this Play Recommended?
- Aptivio can track when a past client or customer starts a new position.
- We can leverage this information to give you another path to break into an opp.
- Based on benchmarks, roughly 2% of your Total Addressable Market can be influenced by engaging past customers
- Your expected conversion on Opps targeted for engagement campaigns is as follows:
- Assuming a targeted whitespace of 1000 "Active Research" Opps, you could see the following conversion:
What are the Pre-Requisites of this Play?
To track website visits:
- You must upload your existing client list to Aptivio
- You must opt-in to email notifications to be notified of customer job changes
How does this Play Work?
- Aptivio identifies when an existing client changes jobs
- You're notified via your email daily brief
- You'll be able to engage your previous customer as a path to a new opportunity.