Aptivio's QuickStart Process Explained

In this article you will learn about the objectives, deliverables and outcomes of Aptivio's QuickStart process.

Onboarding 

QuickStart Kickoff Call - 45mins 

👌Objective: Configuration of your go-to-market playbook based on your Ideal Customer Profile (ICP), Buyer Persona, and Solution Offerings. Detection of the most relevant buying signals, including your competitors and your company's website visits, and a multi-channel outreach campaign strategy proposal. 

Deliverables: 

• Website Tracker 
• Go-To-Market Playbook Configuration 
• Campaign strategy analysis and optimization with QA team 

Outcome: 

• Market Snapshot 
• Scheduling training of your power users 
• Launch of your first Outreach Campaign 
  
  

Campaign Results Review -45mins 

👌Objective: Review of the outreach campaign we run on your behalf targeting in-market accounts to generate both awareness and engagement signals which refer to target buyers that open your messages, view LinkedIn profiles, click on your links, and visit your website's or direct competitors' landing pages. 

Deliverables: 

• Campaign results analysis followed by weekly status reports 

Outcome: 

• Sales Engagement Campaigns 
  
  

Knowledge Transfer 

Power User Training -30 mins per user 

👌Objective: Live training for your power users (marketing, sales, RevOps). 

Deliverables: 

• Completed Best Practice Guides (End-User) 

Outcome: 

• Knowledge transfer of go-to-market playbook config to your entire team 
   

Team Rollout -30 mins  

Objective: Review of feedback survey and team usage to maximize your ROI. 

Deliverables: 

• Feedback Survey Review 

Outcome: 

• Continued Customer Success Support 

 
 

Role	Usage Metrics	Business Impact
Chief Rev. Officer    (Or equivalent)	Weekly Report   Live Training	+10-30% increase in net new qualified leads     Revenue Attribution Report with full transparency across Sales & Marketing engagement activities
Rev Ops    (Or equivalent)	Playbook Wizard     Campaign Wizard   CRM Integration   Website Tracker   Live Training	2-7% Active Market  10% Target to Aware Conversion  25% Aware to Engaged Conversion  20% Engaged to Interested Conversion
Digital Marketer   (Or equivalent)	Audiences Set-Up    Live Training	3X increase in conversion of high-intent audiences
Sales Executive   (Or equivalent)	Aptivio Assistant    Territories Set Up    My Network Set Up   Weekly Sales Alert Live Training	50% conversion of recommended Calls-To-Actions