Aptivio provides insight into your website traffic so you can focus your outreach on the right Accounts.
Marketing attribution helps businesses understand the effectiveness of their marketing efforts and allocate their resources accordingly. Businesses can optimize their marketing strategies to improve their ROI and drive more conversions by analyzing website traffic data and identifying traffic sources.
Pre-requisites: Aptivio website tracker needs to be installed in order for us to track website traffic. Aptivio detects 3 Signal Types:
👉Digital Ad Click: Someone at company X at location Y clicked on an ad from campaign Z and landed on page P of your website. However, there was no website engagement after Ad Click.
👉Engaged Website Visit from Ad: Someone in the company at the specified location clicked on an ad, landed on the specified page and visited x pages on the website after clicking.
👉Organic Website Visit: Someone in the company at the specified location visited your Website, landed on the specified page, and visited x pages (date, time, URL, Topics of Interest)